Daniela Puppa has developed her activity as an Architect in the fields of product and fashion design. Her first experience in design was with the Alchimia and Memphis avant-garde groups. Later she designed for different italian brands such as Artemide, Fontana Arte, Barovier & Toso, Poltrona Frau, Cappellini, Limonta and actively contributed to magazines such as Casabella and Modo. She collaborates with the LVMH and Dior groups as a fashion designers for accessories. She also develops didactic teaching methods at the Industrial Design faculty of the Milan Politecnico, the IULM and at the Milan Domus Academy, where she regularly holds workshops. She is the chairman of some projects about the connections between the fashion system and design.