Luxury Custom Made Rugs
Designed in Italy
Armani Casa Rugs
Our expert team will be happy to advise on your requirements.
Let our concierge know how we can help choose or create your perfect rug.
Let us know about your project, and if you haven’t yet set yourself up as a trade client please be sure to attach your completed trade form.
We will be in touch as soon as possible to help in any way we can. Let us know if you would like to make any special requests below.
Each of our luxury designer rugs has a carefully considered selection of colourways available. These colours have been chosen based upon their suitability to the rug design. Please note that the colours depicted throughout our website are guidelines only. This is because digital colour displays may vary between both browsers and devices.
If you are unsure about a specific colour, you are welcome to upload your project’s colour swatches to the My Project area of the website. Once we have received your swatches, we will do our best to assist you in choosing the right colour for your rug.
If a colour you are looking for is not listed in the colours we recommend for a given design, you are welcome to place a bespoke order.
Slight colour variations and changes in the texture of mixed material characterise the individuality of our products. This stems from the originality of our materials and their manufacturing processes. As with all quality natural fibres, minor differences in yarn size are inevitable. Tolerance for colour variation is more or less 5 to 7%. This should not be considered a defect, but inherent to the beauty of hand-knotted rugs.
All the rugs on our website come in standard sizes: 300 x 200 cm, 300 x250 cm, 360 x 280 cm and 400 x 300 cm. We also have some smaller and larger rugs as part of our Available Rugs – other dimensions can be requested as a bespoke order.
Tolerance for dimension variation is more or less 3%, due to the manufacturing processes used.
If the dimensions you require do not correspond to any of the available rugs or standard sizes we offer, you are welcome to place a bespoke order.
Please note: For bespoke orders, rugs exceeding 12-square meters, there is an oversize surplus charge of 20%.
If you are unsure about the best size rug for your space, here are some tips that will help you.
It is important that the rug is proportional to the size of your room. A few centimeters can make all the difference between the rug bringing the room together or not. If in doubt between two sizes, it is better to choose the larger option.
We use the highest quality materials to carefully create your ideal rug and ensure that all our materials are ethically sourced and sustainable.
Sustainability is of prime importance to us. To ensure consistent quality and craftsmanship, we believe that a sustainable work environment is essential. We take great care to use natural fibres and ensure that our dyeing process is eco-friendly. We have also established a unique technique that makes certain that our washing and finishing are not harmful to the environment.
To create your perfect rug, we utilise a luxurious selection of materials including:
Wool is the most durable material used for rugs. We use New Zealand wool which is widely known to be the best quality for rugs and carpets due to its specific properties. The wool from New Zealand is very coarse and therefore extremely hard-wearing. It is also the whitest in the world, and as such is the optimal choice for dyeing. It is also colourfast and high in natural lanolin which improves its stain resistance and durability.
These are uncut loops of yarn which are available both flat and textured. These loops have a more rugged appearance and are often used in high traffic areas.
Natural silk has been used in rugs and carpets throughout history. It has a beautiful and luxurious feel and provides a richness of colour. It is hypoallergenic and despite popular belief, very hard-wearing and easy to care for.
Derived from the Bamboo plant - which is a simple plant to grow and qualifies as a renewable resource - Bamboo Silk offers all the qualities of silk at a more competitive price. It is well known for its natural properties making it hypoallergenic and antimicrobial. It looks and feels like natural silk, making it a preferred alternative to synthetic fibres.
Viscose is regenerated from cellulose fibre, derived mainly from wood pulp (trees are 50% cellulose) and broken down into fibres. Viscose is versatile and blends easily with other threads. The dyeing process is straightforward and works well with bright colours. Viscose offers a silk-like lustre, attractive drape and is softer than cotton.
Linen is made from fibres in the stem of the flax plant, which is very strong and absorbent. It is more lustrous than cotton and is renowned for its coolness and freshness.
This fibre is produced from sustainably-sourced, natural, raw wood and by environmentally responsible processes.
This type of yarn is a relatively recent invention, going back to the 18th century and originating in France. It involves weaving a leno fabric and then cutting into strips to make the chenille yarn that resembles a caterpillar - hence the word ‘Chenille’ which means caterpillar in French.
This is a 100% natural fibre, produced from a nettle plant. Nettle is a highly sustainable plant that grows in the wild. The process to produce this fibre is done entirely by hand and does not involve any chemicals.
This is a man-made, non-toxic fibre that is often used for outdoor and high traffic areas due to its hard-wearing characteristic and natural stain resistance.
Sahrai works with passion, tradition and precision to elevate design into art. Our luxury designer rugs are made by combining traditional elements with new styles and different textures to give you a rich sensory experience.
We combine our knowledge with the most appropriate technique to create each rug – from hand-knotting and hand-tufting, Aubusson and Savonnerie styles, or offering superior machine-tufted designs. All our designs have been carefully assessed and produced using the technique that best suits the rug’s needs.
Finely hand-knotted rugs are known for their durability. This is the primary technique used in producing Persian rugs. Finely hand-knotted rugs age beautifully and either retain or appreciate in value. Because of the nature of hand-knotting, it is impossible to replicate any design exactly and so each rug retains its character. This is due to the exact placement and tension of each knot being unique.
Hand-knotting rugs is the most traditional method of weaving, going back centuries. The quality and cost of a hand-knotted rug are determined by the number of knots per square centimeters. Higher-density means higher quality and the more complex the design, the longer it will take to produce.
This is an ancient French technique used in our Place Vendome Collection. It requires a specific loom, allowing our artisans to create a velvety texture.
Another ancient technique that originated in France involving flat-stitches produced by hand on horizontal looms.
Hand-tufting is by far the quickest technique to produce rugs and carpets by hand and is used both for contemporary and classic patterns.
This quality is suitable for both loose rugs and wall-to-wall carpets. Superior hand-tufted rugs are made by punching strands of yarn through a canvas on a frame using an electric hand-tool. The design is first drawn onto the canvas using images from the digital files.
Our hand-tufted carpets can be produced in several qualities with different pile weights and heights:
This is a solution produced in similarly to a traditional sewing machine, with hundreds of needles stitching the yarns into a backing fabric. This cost-effective technique produces endless textural and design possibilities, from geometric to unstructured. It allows different finishes at the surface of the carpet.
The creation of machine-tufted carpets requires the use of a tufting machine. Needles are mounted into position and help to push the fibre through the primary backing. Secondary material then adheres to the support material for a double layered construction. Settings on the machine can be programmed to create pile-tufts that are uniform in height and distribution. The digital tools can also be set to generate a pattern composed of tufts with different heights.